No Rinse Needed - Simply apply and wipe off, no water needed. Great for dogs who don’t enjoy bath time! Mess-Free Application - Apply a few pumps between baths for an easy, mess-free wash time. Keep Your Pooch Smelling Great - Our formula has a fresh, light fragrance leaving your dog smelling fresh and clean between baths. Soothe and Moisturize Irritated Skin - Safe for all skin types, the colloidal oatmeal helps ease itchy, irritated, dry skin. Feel Good About Using Our Products - Our pet products are made in the USA with a blend of nature’s finest ingredients that are safe for your pups. Developed for Dog Owners, by Dog Owners Pets are family, they deserve nothing but the best. That’s why we used the best natural ingredients in our waterless dog shampoo formula, such as colloidal oatmeal and a super-blend of oils.